Mobile. Ready.

For over 60 years, the team at Datamation Systems, Inc. has helped shape how organizations around the world manage large fleets of shared mobile devices. Their solutions play an essential role in accelerating digital transformation initiatives across verticals—including healthcare, education, hospitality, retail, corrections and law enforcement—ensuring over 5,000,000 mobile phones, tablets and laptops are ready to work at a moment’s notice.

To better reflect their value—and support a rapidly expanding global footprint and solutions portfolio—Zimmet Group was engaged to guide Datamation through a significant brand refresh. Our task began by working with the senior leadership team to define the brand’s core: mission, vision and purpose. A value-based, field-validated messaging strategy followed, which provided the foundation for the new brand’s tone.

With the messaging core defined, a new logo was developed. The logo mark represents streamlined connection, syncing and charging—key functions of Datamation’s device management solutions—in a strong, simple, immediately recognizable visual. The typography creates a further impression of strength and trustworthiness.

UPDATED VISUAL LANGUAGE

The logo was just the beginning. A new color palette, font family, icon library and product/lifestyle imagery were also defined and implemented across internal, external and channel partner communications. Visual appeal combined with simplified access to key content were prioritized in every touchpoint.

AN ELEVATED DIGITAL PRESENCE

A major step in Datamation’s brand evolution was the introduction of a comprehensive new website designed to better engage and support channel partners, prospects and clients. The site brings the new Datamation brand to life using a combination of eye-grabbing video and drone footage, still photography, colorful content blocks, and relevant, easily scannable copy.

Close collaboration throughout the process with our development partner, Linden Digital Marketing, ensured that SEO goals were accounted for in the content—with activity monitored and measured following launch.

Integrated social promotion created additional awareness for the site at launch and has continued to drive traffic—and engagement—over time.

RESULTS-READY

Datamation’s leadership anticipated that the rebrand would empower their team and partners, set them apart from the competition and publicly strengthen their commitment to device management solutions innovation. It has done that and more:

New web site users have grown by 60%

Web site lead conversions have increased by 61%

LinkedIn followers have increased by 239%