Mercedes-Benz mbrace® is a collection of in-vehicle technology and apps—remote access, safety and security, travel and assistance, and entertainment—designed to make the ownership experience smarter, safer, more convenient, and more fun than ever before.
The launch of this impressive portfolio required synthesis of deep technical content to make it compellingly tangible for both dealer and consumer populations.
A creative approach was needed to span a wide range of communications. Our messaging strategy and creative deliverables were the foundation of a nationwide launch that activated a new, valuable revenue channel for Mercedes-Benz.
The mbrace launch provided a key cornerstone for the brand’s evolving connected ownership experience.
POINT OF SALE
Dealerships were equipped with engaging point-of-sale materials to promote mbrace within vehicles and on their show floors.
A consistent experience was maintained from pre-sale materials to the online owner’s portal and mobile app.
Produced by members of Zimmet Group in collaboration with Lichtenstein+Associates